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Suite 1-2, Level 6, 2-12 Foveaux Street, Surry Hills, NSW, 2010
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Hello, JB. What’s for lunch today?
I’ll probably be skipping lunch because we’ve got an Olympus menu tasting later, but on a normal day it’s usually a chicken and hazelnut salad from Zinc down the road on MacLeay Street. Fennel, iceberg, poached chicken and apple. It’s really light and tasty.
You’re a man with a lot going on – four restaurants across two states,The Apollo in Tokyo, two beautiful daughters, a lot of employees, a new venue poised to launch, how are you feeling right now?
I was really stressed about six months ago when there were a lot of things happening at once. When you add up all the trips I have to take – time out to go to Japan a couple of times a year, trips to Brisbane… planning everything around that means I have to really structure my year. If I don’t, things fill up and I can’t make anything happen. But now I feel excited, it’s under control now, so I’m pumped and happy.
How are things going at The Apollo Tokyo?
It’s going so well, it’s the busiest it’s ever been. We’ve had longevity within our team and so I’m super happy. I love hearing about customers or people I bump into in Sydney going to the venue in Japan, it just happened yesterday, it’s such a good feeling. For me it’s so exciting when you get there, it’s at the top of a building and when the lift doors open I can smell The Apollo lamb instantly. That lamb is something I smell every single day of my life, but to have that intense scent hit me when I jump out of the lift in Tokyo gives me goosebumps every time.
You’re about to open a new restaurant in Sydney for the first time in 10 years, Olympus at Wunderlich Lane in Surry Hills. Are you approached about new venues all the time? Why now, and why this site?
I’m always looking at stuff, but the timing has to be right. In this case, we were weighing up options for different things, and it just felt right. We’ve spent a lot of time over the last few years really investing into our back end so we can take on new projects responsibly and carefully. We’ve built a really solid foundation of amazing talent and systems, and that’s what’s put us at the stage where we are now, with the ability to take on something new. I felt good energy from [Toga’s managing director, Allan Vidor]. A lot of the time it’s the energy of the person for me, the founder of Brisbane’s Howard Smith Wharves [the home of Jonathan’s restaurants Greca and Yoko], Adam Flaskas, is the same. His energy is amazing. It was the same with Allan; we gelled. When I walk away from a meeting feeling like it’s not a corporate transaction I get drawn into it a bit more.
In terms of a new space, we were looking for something that’s not the same, something that has points of difference. This restaurant does. It’s an amazing indoor/outdoor space, and is a size which allows for the kind of infrastructure we need to pull off a larger menu than we can normally execute. We can go wild and put all kinds of different things on and have more fun with the dishes – including tableside service aspects and a few offal dishes we normally couldn’t fit on a menu. We’ll have a massive vegetable and salad section of 15 or so dishes, and some of the produce we’ve secured will be exclusive to us.
You have a lot of long-time collaborators across all your restaurants. When you press go on the new venue button, who’s the first person you call?
Designer George [Livissianis] and the accountant – our behind-the-scenes bloodline. I’m childhood friends with George, and we work so closely on everything together. I’ll talk through everything from concepts to menu tastings with him, he’s very involved, and this stems from our relationship and friendship. The restaurants are always an interpretation of me, and so I have to work with someone that really knows me. [George is a designer], but design, the feel, the product, the service, it all has to feel united. Everything has to be thought of as one – and he has a huge part in that.
What then? How does the concept take shape for you? What do you draw on?
We set parameters of what we can do. Firstly it’s a budget – what it’s going to cost – then figure out if it will be feasible in that space. The concept is led by the location, and what we’re gearing up and ready to do. We always have a few concepts we would like to do, but it depends on the space on what would morph into that.
Can you tell us a little bit about the inspiration behind Olympus?
I took my team on a couple of trips to Greece last year, and dug into the more unique parts of the Greek landscape. A lot of Greek restaurants are the same; tavernas based on the water somewhere. The same kind of seafood-led big Greek grill restaurant. I wanted to look at the other things, the food of Athens, the mountains and the regional spots that are still approachable and delicious, the kind of places we can put our own touch on. We spent most of our time in Athens, it’s so awesome at the moment. There are young people taking over the older generation and doing it with good style and attitude.
I’d love to chat to you about your approach to menu writing. Can you walk us through the steps you take to write your menus alongside your team?
We write out perimeters of what we want to do. For Olympus, we want to create that kind of Athenian taverna you always want to go to in Greece but you can never find, somewhere that ticks all the boxes, that’s the brief. From there we figure out what would be the ideal menu in that scenario and we write it all out. We’ll write so many dishes down, pick out ones we know we have down pat. We’re constantly having creative sessions with our team at Greca and The Apollo, and we have 15 years of experience in Greek food now, specials and things that have come off the menu. As we learn more about Greek food and get more confident and develop our style, it all evolves. It really is exciting as it’s an accumulation of many years of work and development. Then it all gets tweaked to the style of this new restaurant, and we envision how it will look on the table in this venue as opposed to The Apollo.
Is there anything you purposefully avoid throughout the process? Do you put any blinkers on?
First question is, is it delicious? If it’s something we have done before, we ask – is it better? The Same? Worse? We always ask “What’s the element of this dish where it’s just out of reach of a home cook?” Whether that’s an ingredient, a technique or form of execution. Then we always look for balance. I like to balance playing with flavour and texture, acid, salt, sweet, sour, I love contrast in the balance. Hot and cold, soft and textured. Every dish needs to have some sort of element of these contrasts. When you’re tasting it, you need to be wanting to go back for seconds, your mouth needs to salivate. We try to get all of this into each dish.
You’re allergic to seafood, is that right? How do you navigate this when menu writing?
Yes. I have a mild tolerance to fermented things like anchovy and fish sauce, but anything else I can’t handle or eat. I’ve been lucky to work with a lot of my chefs for a long time, and so I know their palates. If someone is telling me it’s salty, I know and trust them, and ask them questions that will point me in the right direction. Generally for our seafood dishes I would stay away from doing something like a bouillabaisse on our menu, which needs extreme balance and time. I’d keep it more simple where I can taste a dressing or sauce and keep the cooking of the actual seafood simple but perfect. Having this restriction makes me a bit hungrier, makes me more curious. It also makes my senses more alert. For instance my smell for seafood is very strong, if there’s something not right in the kitchen I’m the first person to pick up on it.
You have a knack for dishes that stick. People will never let The Apollo’s timeless saganaki off the menu, or Cho Cho’s eggplant sticks out of their sight. What do you think it is that makes a particular dish so popular? Is there a formula you’ve noticed that works, or is it pure luck?
When I first served the saganaki at The Apollo it was ridiculous, it was so complicated with cherry tomatoes and pickled something on it. I’d been serving it for two or three days and thought, what am I doing? I think it was Myffy Rigby [Food Critic for Time Out Sydney at the time] who didn’t love it. And I thought, “neither!” and that I’d better change it straight away. I asked myself “what is the best thing to serve with cheese,” it’s honey, oregano, lemon – that sweet and sour play. Then I looked at its temperature. That kind of cheese is no good when it’s cold – so when the customer eats this, how do we keep it hot? And that’s how we came up with serving it in the pan, that’s when it’s most enjoyable, piping hot. That’s also why we serve the pitas in the boxes, we want them to be hot when you dip them into the dips. It all goes back to the balancing act, and questioning all the dishes and how many of those points they hit. With the Cho Cho San eggplant sticks – their texture is crispy yet gooey, umami, salty and sweet. They have the same characteristics as the saganaki, they all make your mouth water when you eat them. [A classic dish] is not deliberate though, it just happens. Taking things away usually gives it more than adding extra elements.
Any thoughts on how the Olympus classic dish will play out? Any hints?
I’ve got one that I feel hits all those notes. But I never try to pick it, it’s led by the customer. The menu is so big it might be hard to find!
Is the feeling of opening this restaurant similar to the feelings you had when you opened your first, The Apollo, in 2012? Why or why not?
It’s definitely more of a collaborative experience now, it’s influenced by everyone that works with us, but I’m guiding the ship. At The Apollo it was all in on me. From an owner’s perspective, yeah I’m shitting myself. I’m putting everything on the line to go again when I’m quite comfortable. I’m putting it out there and seeing how it goes, but I’m doing something I’m proud of and think will be special and hopefully a great part of the Sydney dining scene. It’s a lot of similar feelings, laying awake all night thinking about things, the butterflies in the stomach, the adrenaline never goes away. When you’re opening, the adrenaline is incredible because you’re looking at everything around you all the time, the glass, the building’s texture, there are so many things you’re touching that influence you, and so your senses are heightened and you’re paying a lot more attention to things. I love it. Normally when I open it’s a high, and then it’s a come-down afterwards. It’s exciting, but it’s a definite shift in feeling.
What are the biggest lessons you’ve learned as you’ve opened new venues?
Just focus on what matters and trust yourself and your instincts, otherwise it won’t be unique. I remember on opening night at The Apollo (which was also my birthday) I had family members say to me no one would come and I should rethink it. I got so judged, it was a really hard experience. I didn’t sleep wondering if I stuffed it up. But I thought, I’ve been cooking for 15 years, I know restaurants better than my family, I have to back what I’ve done forever. People ended up liking it, thank God, but it was so hard when I was already shitting myself. I think they just didn’t get it. They thought, “That’s not Greek.” It wasn’t what they expected. I’m not trying to do something that people expect. I’m also not trying to do something groundbreaking, but I am trying to create something that’s uniquely us, and I think we’ll do that with Olympus.
What’s exciting you about Sydney’s restaurant scene at the moment?
I see the positive side. Restaurants are always getting better, everyone gets better all the time. This is something I tell my staff; for someone to come to your restaurant and for it to stay ‘the same’, it actually has to get better in their perception. If we did the same thing as we did 12 years ago, people wouldn’t come back. It still feels like we’re doing the same thing to them, but we’re constantly making it better, we must be ever-evolving. Restaurants will always get more competitive, it’s not an industry where you can rest on your laurels, and I love that, otherwise it’d be boring. There’s great energy, everyone drives each other. Hospo is a very collaborative space, the way we share knowledge and talk about food with our peers and how open we are about things is a really awesome, positive thing that a lot of other industries don’t do, but that’s in our nature as true hospitality people.
Finally, where’s the one spot we should eat in Greece when we’re next there? And Japan?
In Greece there are so many. Pharaoh in Athens though, I love it, love the energy. It’s just one or two years old, and has that same kind of energy that The Apollo had when it first opened in those beginning days.
In Tokyo, Sowado is a new restaurant, and it really hit the spot with elevated izakaya-style dining that’s not formal and stuffy. They really nail that in-between, which is the kind of place where I like to go. They have really large wine and sake knowledge as well, and all-round great experience.
Olympus will open at Wunderlich Lane in December, 2025. Follow Olympus on Instagram, and Wunderlich Lane on Instagram. Launch strategy, content production and social media management by Buffet.
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